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Programme : Master of Management Studies (MMS)
Semester : I
Subject Code : 101
Subject : Business Policy and Strategic Management
Attempt any TWO questions from the following
Q1

Discuss with examples Porter’s five force model of Industry analysis with examples.

Q2

Why is SWOT analysis important? How would you gauge the strengths and weaknesses for a firm.

Q3

Define business? and discuss importance of vision and mission of the business.
Subject Code : 102
Subject : Entrepreneurship and Venture Management
Attempt any TWO questions from the following
Q1

Differentiate between entrepreneur, Leader and Manager.

Q2

What are the sources for raising finance for a new venture creation?

Q3

Define the term business plan? Describe the steps involved in the identification and selection of a new business venture.
Specilisation in HR
Subject : Personnel Administration
Attempt any TWO questions from the following
Q1

State and explain the various steps in selection process

Q2

Suggest measures to deal with problem of absenteeism in an organisation

Q3

Explain the following terms  (a) job evaluation    (b) labour turnover
Subject : Industrial Relations and Labour Laws
Attempt any TWO questions from the following
Q1

Discuss the role of works committee in maintaining harmonious industrial relations under industrial disputes act 1947

Q2

Trade unions need to change their role in the changing trends of business scenario. Comment

Q3

Explain the following   (a) Retrenchment    (b) Important provisions of the payment of gratuity act 1972
Specilisation in Marketing
Subject : Consumer Behaviour
Attempt any TWO questions from the following
Q1

Develop step-by-step process for “consumer decision making” by citing examples.

Q2

What are Buying motives? How are they classified? Explain with examples.

Q3

What is Industrial Buying? What are the steps involved under “Industrial Buying” with special reference to Auto spares market.
Subject : Advertising and Brand Management
Attempt any TWO questions from the following
Q1

“Advertising is a social waste”. Discuss.

Q2

What is an ‘Ad’—agency? What purpose does it serve? Briefly explain the different functions of a large scale Ad-agency.

Q3

Design Sales promotion campaign for introduction of a new brand of medicated soap in Indian market.
Specilisation in Finance
Subject : Applied Corporate Finance
Q1

Collect the different forms required by a manufacturing unit has to submit under Excise and Salt Act. Present the information to be filled in the forms in the following manner e.g.

S. No.

Type of the Form

Colmn. No

Item

Document or Source of Information

1 Goods

Gate Pass

 

Qunty

Delivery Challan from Finished stores

Q2

Collect annual reports of five companies and read Auditors Reports and read report. State any Two significant comments or qualifications in each report e.g.

Name of Company

Reference

Comment

1. XYZ LTD.

Auditors Report Item No.___

Physical Stock Verification is not regular
Subject : Investment Management
Attempt any TWO questions from the following
Q1

What is Money Market? Explain briefly investment instruments of the money market?

Q2

Explain operations of Indian stock market.

Q3

Write essay on “Recent developments in the Indian stock market”.
Specilisation in Production & Operation Management
Subject : Materials and Logistics Management
Attempt any TWO questions from the following
Q1 What do you understand by the term 'Logistic'? Explain its relationship with production and marketing departments of a large scale organization.

Q2

 What are the different modes of transportation? state merits and demerits of each by citing examples.
Q3 Design distribution logistics plan for a company marketing food grains in Indian market.
Subject : Technology and Operations Management
Attempt any TWO questions from the following
Q1 Suggest the criteria for make or buy or lease decisions applicable in to practice.

Q2

 Define the term ‘Technology’ and outline the methods of assessment and evaluation.

Q3

Write notes on:
(a) Diffusion strategies.
(b) Competitive advantage and core competence.
Specilisation in Systems Management
Subject : System analysis and Design
Attempt any TWO questions from the following
Q1 Explain the term 'System'. ow is it classified? Briefly explain entegrated systems and sub system models applicable in to ractice.

Q2

What is ‘Data base’? Explain different methods of Data base designs with suitable examples.
Q3

Write notes on :
(a) Decision Trees.
(b) Online and real time processing.

Subject : Business Applications
Attempt any TWO questions from the following
Q1 What is Inventory? Why is it necessary? Briefly explain ABC Analysis as a Inventory control Model.

Q2

 What EQ? Derive EOQ formula. State its applications and limitations.

Q3

 Briefly explain various business applications of systems management in various functional areas say finance, materials management.

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