Compare ‘Transaction Marketing’ and ‘Relationship Marketing’ clearly bringing out the differences.
How will you segment and sub-segment the mobile industry of today?
What are the elements of long-term customer relationship and customer bonding?
“Drop in sales is bad, loss of goodwill the worst”. Explain fully by citing examples.
Develop direct marketing plan for marketer of cosmetics in India.
“Sales quota and sales territory go hand in hand” Justify by citing examples.
What is a brand? Explain in detail the concepts of brand hierarchy and brand personality by citing examples.
Explain in detail the mechanism of brand creation and apply it to an automobile industry.
Outline the significance of branding strategy with special reference to service organization of your choice.
Define services? What are the service characteristics? List ten major service industries.
What are the steps in new service development process? Explain.
Explain the GAP model of service quality.